NAHB’s study, What Home Buyers Really Want, captures what buyers of new homes must have, and what they are willing to give up.
For the first time, High Performance factors into four of the Top 5 “must haves”:
- ENERGY STAR appliances (94%)
- ENERGY STAR for new homes labeled construction (91%)
- ENERGY STAR windows (89%)
- Ceiling fans (88%)
The report signals that the market is well on its way moving towards McGraw-Hill predictions that residential green building will be up to 25% of the market in 2013, and up to 38% by 2016.