MPG No Silver Bullet for Cars

How often do I hear folks envision a “MPG sticker for homes” to drive demand in energy efficiency?  But my friend and colleague Mike Rogers points out what’s been plaguing me – that Americans just love their pickup trucks, despite the very MPG sticker on the window.

He makes excellent points, not to criticize, but to highlight that it’s features and benefits that drive action, not information simply on its own.

While I don’t think an MPG when a homes sells is the right tool or time, I do firmly believe that the better the efficiency world gets at calculating projected and actual savings, the more the market will respond with demand.  So MPG or not – we still need those numbers!

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