What is “market transformation”? If you are not familiar with the term, it probably sounds a bit like consultant babble! But the words capture an effort almost 20 years old to transform the way Americans approach energy efficiency. My consulting work is focused on transformation opportunities where energy efficiency meets real estate.
The bottom-line is that we’ve been talking about energy efficiency, energy conservation and energy independence for a long time. Market transformation specialists are committed to making the critical changes happen…now. We are committed to putting ourselves out of work: success means we transform to a world where saving energy is an automatic, unconscious no-brainer.
What’s the ultimate success measure for market transformation? No more need for publicly-funded interventions!
Real estate creates important leverage points to accelerate market transformation. Every time a home is bought or sold, refinanced or updated presents a possible opportunity for the current of future home owner to assess, report or improve energy efficiency. Traditional behind-the-scenes activities like planning a remodel, appraising a home’s value and promoting a for-sale property could become important market transformation tools.
My consulting practice and industry leadership efforts focus on finding the real estate leverage points, framing a smart way to make market transformation possible and bridging relationships between the real estate and energy efficiency industries to mutually drive change. Contact me to learn more about my service offerings and thought leadership. Focus areas include:
- Green MLS 2.0/Retrofit MLS
- Total Cost of Ownership - A tool to prevent foreclosure and promote energy efficiency
- Appraising Retrofit Value
- Energy Efficiency Packages for Real Estate Agents, Buyers & Sellers